ICG-Agency

Clipping programs for SaaS founders

Launch your clipping program
without lifting a finger.

We set up your content rewards program on Whop and equivalents, recruit your first clippers, and run the whole operation month after month — while you stay focused on your product.

Book Your Free Strategy Call → See how it works

Free 30-minute call · No commitment · We only take a few new programs each month

What we take off your plate
The operation, handled
You keep the product. We take the busywork.
  • Platform setup on Whop or an equivalent
  • Reward rates calibrated to your margins
  • Creative brief and content guidelines
  • Clipper recruitment and onboarding
  • Submission review and payout handling
What we commit to
  • 24hWe reply to your request
  • 48hOne-to-one video call — we walk you through the ICG method
  • 48hYour program is set up and installed
  • ~30dCampaign running and reporting on real numbers
The real problem

Running a clipping program in-house
is a full-time job.

The idea is simple: pay creators per view. The operation behind it is not — and it's the operation, not the concept, that usually kills the program.

Sourcing clippers

Hours lost in Discord servers, Reddit threads and TikTok DMs, chasing creators who ghost you after the first message.

Briefs that don't land

A vague brief produces vague clips. Without a tested creative framework, you pay for views that never convert into signups.

Tracking that never adds up

Manually checking view counts across TikTok, Instagram and YouTube, then reconciling payouts by hand. That's a part-time job on its own.

Clipper churn

Your best creators burn out or move to a higher-paying program. Every departure means restarting the sourcing loop from zero.

The result: inconsistent output, budget burned on clips nobody sees, and a distribution channel that never compounds.

Before / After

What changes the day
you hand it over to ICG.

Same budget. Same product. Completely different operation.

Without ICG

You run it yourself

  • ✕Your hours go into sourcing and chasing clippers
  • ✕No brief system — content quality is a lottery
  • ✕Performance tracked in a spreadsheet, if at all
  • ✕Every clipper who leaves resets your momentum
  • ✕Payout disputes and manual reconciliation
  • ✕The program competes with your product for attention
With ICG

We run it for you

  • ✓Clipper sourcing, screening and onboarding done for you
  • ✓A written brief and content guidelines built around your product
  • ✓Clean weekly reporting — views, top clips, cost per 1K views
  • ✓Continuous recruitment absorbs churn before you feel it
  • ✓Submissions validated and payouts handled on-platform
  • ✓One channel you don't have to think about day to day
Book Your Free Strategy Call →
How it works

Three steps.
Your clipping program on autopilot.

You pick the level of support. We handle everything else — setup, recruitment, validation, optimization.

1 — We set up your program

Platform configuration on Whop or an equivalent, reward rates calibrated to your margins, creative brief and content guidelines written around your product. Installed within 48 hours of kickoff.

2 — We manage your clippers

We recruit the creators, validate every submission against your guidelines, handle payouts, and keep recruiting to absorb the churn that comes with the territory.

3 — You get the numbers

Clear reports on views, best-performing clips, and cost per 1,000 views — plus the optimization decisions we made and why. No dashboards to babysit.

The investment

This isn't a cost line.
It's your distribution engine.

Every SaaS pays for distribution one way or another — in cash, or in founder hours. Here's what each option actually costs you.

Do it yourself Hire in-house Managed agency ICG-Agency
Who runs it You, on top of your job A new employee to hire and manage An account team Us, directly with you
Management cost Your own hours ≈ $71,500 / year1 $3,000 – $25,000 / month2 From XX€ / month
Clipper sourcing You cold-DM creators They learn on your budget Handled Handled
Reporting Manual spreadsheet Whatever they build Varies by contract Weekly, standardised
Setup You figure out the platform They figure out the platform Varies by contract Installed within 48h

Figures above are market benchmarks, not our results. 1 US average base salary for a Social Media Manager — Glassdoor, 2026. 2 Reported B2B SaaS agency retainer range — New Perspective, Howl Marketing, 2026. Clipper payouts are a separate cost in every column: published rates for pay-per-view clipping campaigns sit around $1–5 per 1,000 verified views (Lumina, FORKOFF, 2026) — note these are figures published by clipping agencies themselves, not independent research.

The hidden cost is your calendar. A founder hour spent negotiating rates in a Discord DM is an hour not spent on product, sales, or fundraising. We take the operation; you keep the leverage.

Book Your Free Strategy Call →

30 minutes. We'll tell you honestly whether clipping fits your product.

Pricing

Three plans.
Your program, managed end-to-end.

One-time setup fee plus a monthly retainer. No instant checkout — we scope your program together on a short call first, so you only pay for what you actually need.

Every program is run hands-on
Clipping only works when someone actually watches the campaign week to week. We take on the number of programs we can run properly — if we can't do yours justice, we'll tell you on the call.

Growth

XX€/month
+ one-time setup fee
✓ Monthly reporting included
10 clippers/month
  • Monthly clipper performance report
  • 1x/month optimization adjustment
  • Up to 10 new clippers/month
  • Email support
  • Whop / platform setup included

For SaaS founders launching their first clipping campaign.

Book a call →
Most Popular

Business

XX€/month
Setup fee depending on scope
✓ Unlimited clipper recruitment
∞ unlimited recruitment
  • Unlimited clipper recruitment
  • Weekly performance optimization
  • Multi-platform support (TikTok, Instagram, YouTube)
  • Weekly performance report
  • Monthly expert strategy call
  • Priority support

For SaaS with active campaigns looking to scale their clipper network.

Book Your Free Call →

Enterprise

Custom quote
Setup fee depending on scope
✓ Tailored to high-volume SaaS
★ dedicated account manager
  • Everything in Business, plus:
  • Dedicated ICG account manager
  • Custom platform integrations
  • Priority SLA
  • Custom campaign strategy
  • Volume-based pricing

For established SaaS that want full-service clipping management.

Talk to us →
Total confidentiality We never publish a client name or campaign
Honest reporting Cost per 1K views, not vanity metrics
No long lock-in Monthly retainer — terms agreed on the call
Every short-form platform TikTok, Instagram Reels and YouTube Shorts
FAQ

Before you book, the honest answers.

Thirty minutes, no pitch deck. We look at your product, your current traffic, and your margins, then tell you honestly whether a clipping program makes sense for you — and roughly what it would cost and return. If it's a bad fit, we'll say so on the call.
You don't yet — and neither do we until we look. Clipping works best for products with an immediate visual payoff: AI tools, DevTools with a satisfying demo, consumer fintech, EdTech. On the call we assess your product against that, and we scope a pilot rather than a long contract.
You could — plenty of founders do for a few weeks. The work isn't hard, it's relentless: sourcing creators, chasing submissions, checking view counts across three platforms, reconciling payouts, replacing clippers who leave. For most founders that time is worth more spent on product or sales.
We reply within 24 hours, walk you through the ICG method on a one-to-one video call within 48 hours, and install your program within 48 hours of kickoff. Expect roughly 30 days before the campaign is running steadily enough to report on real numbers.
We guarantee execution, not virality — and we're upfront about that. You get proper setup, active recruitment, validated submissions and consistent optimization. View volume depends on your product and niche, which is exactly why we set realistic numbers with you before you sign anything.
Every clipper works from written guidelines you approve, and every submission is reviewed against them before it earns a payout. You keep the final say on what's acceptable, and we can require pre-publication approval if your brand needs tighter control.
You don't need any prior experience with clipping. We handle the entire setup — platform configuration, reward structure, creative brief, and the first wave of clipper recruitment — starting from nothing is the normal case, not the exception.
Your program stays live and it stays yours. We hand over the platform, the clipper contacts, and the campaign settings — we just stop running it day to day. No hostage-taking, no data you can't take with you.
Free strategy call

Book your free
clipping strategy call.

Tell us about your SaaS below. We'll come back within 24 business hours with a slot — and an honest read on whether clipping is right for you.

✓
A read on your fitWhether your product suits short-form at all
✓
Realistic numbersExpected views and cost per 1K for your niche
✓
No obligation30 minutes, no deck, no follow-up pressure

No commitment, no card required. We confirm your slot within 24 business hours.

Not ready for a call?

Get a free read on your clipping potential.

Leave your email and we'll send back a short, honest assessment of how your product is likely to perform in short-form — plus our clipping launch checklist. No pitch, no call required.

We reply within 48 hours. No spam, unsubscribe in one click.